Diagnose
Understand the business, site, existing strategy, and constraints.
SEO Consultancy
Founder-Led SEO Consultancy for Serious Growth
Work directly with Khris Steven, founder of Refracta, to diagnose what is holding your search visibility back, set the right priorities, and guide your team across technical SEO, content, authority building, and AI visibility.
You keep your existing team and execution resources. Refracta helps make sure they're working on the right things, in the right order.
Founder-led
K
Khris Steven
Founder & Head of Strategy, Refracta
8+ years · SEO experience
50+ · Brands worked with
$1M+ · Generated across the portfolio
8 max · Active Refracta retainers
Limited client capacity
Selected brands Khris has worked with, partnered with, or been featured by
Kartra
ClickFunnels
Referral Rock
Cloudways
Databox
// When Consultancy Makes Sense
You don't always need another SEO agency. Sometimes you need someone senior to tell you what matters.
SEO gets expensive when teams spend months executing the wrong priorities. A technically perfect task that doesn't affect growth is still the wrong task. So is publishing more content when the real problem is authority, architecture, positioning, or conversion.
Consultancy gives your existing team a senior strategic layer: someone to diagnose the problem, challenge assumptions, set priorities, review execution, and keep SEO connected to the business outcome.
→You have an internal marketing or content team but no senior SEO lead
→You're getting conflicting recommendations and need clearer priorities
→Organic growth has stalled and the reason isn't obvious
→You're planning a migration, redesign, or major content investment
→You're investing in SEO but can't tell which work is actually important
→You want to understand how AI-powered discovery changes your existing search strategy
// What You Get
What working with Khris looks like.
Your team keeps executing. Khris provides the senior SEO judgment behind what gets prioritized, reviewed, and improved.
Engagements are structured around recurring strategy sessions, clear written priorities, execution review, and async support where appropriate. The exact cadence depends on the scope and how your team works. Consultancy runs on a monthly retainer with no long-term lock-in. Scope and retainer are agreed after the initial conversation.
01
SEO Diagnosis & Prioritization
Assess technical, content, authority, and conversion issues, then rank the opportunities by business impact and implementation priority.
02
Keyword, Topic & Buyer Research
Identify the searches, questions, use cases, and topics that matter to the business—then map them to customer intent and the pages or content needed to address them.
03
Technical SEO Direction
Review crawling, indexing, architecture, internal linking, templates, structured data, and major technical risks, then give your developers a clear order of operations.
04
Content Strategy & Editorial Review
Build or refine the content roadmap, identify gaps, review important briefs and pages, and make sure content is serving a clear search and business purpose.
05
Authority, Digital PR & Community Strategy
Identify where stronger links, third-party mentions, digital PR, Reddit, or other community visibility can support the wider search strategy.
06
AI Visibility & Brand Discovery
Review how the brand appears across relevant AI-powered discovery experiences where meaningful, and strengthen the underlying content, entities, and third-party signals that can support clearer visibility.
07
Execution Review
Review the work being produced by your internal team, freelancers, or vendors so strategic mistakes are caught before they compound.
08
Measurement & Reporting Direction
Define what the team should actually monitor—from qualified traffic and conversions to priority rankings, authority growth, and relevant AI visibility—without pretending every touchpoint can be perfectly attributed.
// Why Work With Khris
Senior SEO judgment earned by being in the work.
Khris has spent 8+ years building, growing, and monetizing businesses that depended heavily on organic search. Across that portfolio, those businesses generated more than $1M.
He has also worked with 50+ brands through consulting, partnerships, affiliate campaigns, collaborations, and growth projects—experience that spans different business models rather than one narrow SEO playbook.
The value of consultancy isn't another checklist. It's knowing which problem deserves attention first, which recommendation isn't worth the engineering time, and when the strategy needs to change.
8+Years in SEO
50+Brands worked with
$1M+Generated across the portfolio
8 maxActive Refracta retainers
What You Get From Senior Oversight
Clear prioritiesKnow what matters now and what can wait.
Independent reviewGet a second set of senior eyes on internal or agency work.
Cross-functional directionConnect developers, writers, marketers, and leadership around one plan.
Fewer wasted cyclesCatch strategic mistakes before months of execution are built on top.
Business contextJudge SEO recommendations against commercial priorities, not just audit scores.
// The Fit
Consultancy works best when you need direction more than another pair of hands.
The strongest engagements combine an implementation-capable team with senior strategic oversight, clear priorities, and regular review.
Good Fit
✓You already have people capable of implementing the work
✓SEO matters enough to the business to need senior oversight
✓You want clearer priorities and accountability
✓You need strategy across technical SEO, content, and authority
✓You want a second opinion on an existing agency or internal roadmap
✓Leadership wants SEO tied more closely to business goals
Probably Not the Right Fit
×You need someone to write and publish everything for you
×You have no capacity to implement recommendations
×You're looking for a guaranteed ranking or traffic promise
×You only need a one-off automated audit report
×You want a cheap checklist rather than ongoing strategic involvement
If you need Refracta to execute the work as well, our dedicated SEO, technical, link building, Reddit, and distribution services may be a better fit.
The free audit is a starting-point diagnosis. Consultancy is the ongoing strategic relationship: prioritization, review, decision-making, and guidance as your team executes.
// Engagement Model
Strategy evolves as the work moves.
Consultancy is not a fixed document delivered once. Priorities are diagnosed, planned, reviewed, and adapted as implementation and new information change the picture.
Prioritize
Decide what has the highest expected business value and what can wait.
Plan
Turn priorities into a clear roadmap for the people actually doing the work.
Review
Evaluate implementation, content, and results as the work progresses.
Adapt
Change the roadmap as new data, constraints, and opportunities appear.
// FAQ
Common questions
An SEO consultant diagnoses what is holding visibility back, helps the business choose the right priorities, turns those priorities into a workable plan, reviews implementation, and provides ongoing strategic oversight. The value is senior judgment about what should happen next—not another unprioritized checklist.
No. Refracta works with serious businesses where search visibility matters and where senior strategic guidance can improve what the team is already doing. That can include SaaS, local and service businesses, ecommerce companies, publishers, established online businesses, in-house teams, and founder-led companies.
Consultancy is primarily strategic. Your internal team, freelancers, developers, or existing vendors generally execute the roadmap while Khris provides direction and review. Where hands-on execution is needed, Refracta's dedicated SEO, technical, link building, Reddit, and distribution services can be scoped separately.
The cadence depends on the engagement. Most consultancy relationships include recurring strategy sessions, written priorities, and ongoing review, with the exact rhythm agreed during scoping.
Consultancy is scoped based on the business, site, level of involvement, and team support required. We'll define the scope after the initial conversation. There is no long-term lock-in.
Some companies need senior guidance through a specific period of change; others keep an ongoing strategic relationship. Refracta uses monthly retainers rather than long-term lock-ins, so the engagement can continue while it remains useful.
Need senior SEO direction without another agency layer?
Tell us what you're working on, where SEO is getting stuck, and what resources you already have. We'll tell you whether consultancy is the right fit—and what we'd prioritize first.
Talk to KhrisNot sure what the problem is yet? Start with the free visibility audit →