Privacy Policy

1. Introduction

Refracta is a founder-led SEO and AI visibility agency. This Privacy Policy applies to information processed through refracta.agency, including the Free SEO & AI Visibility Audit application and the general Contact form.

It describes current website practices. It is not a certification that every privacy law applies in the same way in every location.

2. Information You Provide

Free Audit application

When you request a Free SEO & AI Visibility Audit, the information submitted may include:

• Your name and email address
• Company or business information
• Your website
• Business type, goals, traffic range, implementation capacity, and budget range
• The challenge or context you choose to describe
• Other answers included in the qualification form

General Contact form

When you contact Refracta through the general enquiry form, the information submitted includes your first and last name, email address, website, selected service, and any optional message you provide.

Please only submit information you are authorised to share.

3. Technical Information We May Receive

When a form is submitted, the server may receive a public IP address and approximate city, region, country, and timezone where those details are available from infrastructure headers. This information may be used for submission context, security, and spam or fraud prevention.

Like most websites, hosting and network systems may also generate basic operational logs required to deliver and protect the service.

4. How We Use Information

Refracta may use information to:

• Receive, review, and respond to audit applications or enquiries
• Understand the requested service and relevant business context
• Send transactional confirmation emails
• Assess whether Refracta may be an appropriate fit
• Protect forms, infrastructure, and visitors from misuse
• Maintain reasonable business and communication records
• Meet legal obligations where applicable

Submitting a form does not guarantee an audit, meeting, proposal, or client relationship.

5. Email and Form Communications

Refracta may use the email address you provide to acknowledge a submission, ask a follow-up question, answer your enquiry, or communicate about the service you requested.

We won't add you to a marketing list simply because you submitted the Audit or Contact form. If a separate subscription or consent process is introduced later, it should be explained separately.

6. Service Providers

Refracta relies on service providers to operate the website and deliver form communications:

• Vercel provides server-side function and hosting infrastructure used to process form submissions.
• Resend processes submitted contact details as needed to deliver owner notifications and transactional acknowledgement emails.
• Cloudflare may provide domain, network, or security infrastructure where configured.

These providers may process information as needed to provide infrastructure, email delivery, security, and related services under their own terms and policies. Refracta does not state provider-specific retention periods that have not been independently confirmed.

7. Cookies and Similar Technologies

Refracta may use essential cookies or similar technologies required for site functionality or security. The production source reviewed for this policy does not currently include a confirmed analytics or advertising tracker.

If analytics, advertising, or additional tracking technologies are introduced, this policy should be updated to reflect them.

8. Data Retention

We keep information for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, maintaining business records, security, dispute resolution, and legal obligations where applicable.

Retention may depend on the nature of the submission, the resulting communication, and operational or legal requirements. This policy does not promise a fixed retention period.

9. Data Security

We use reasonable technical and organisational measures intended to protect information handled through the website. No internet transmission, email system, or storage environment can be guaranteed completely secure.

Please avoid submitting highly sensitive information that is not necessary for your enquiry.

10. International Processing

Refracta works remotely and its service providers may operate infrastructure in multiple countries. Information may therefore be processed outside the country where you live. A specific data-residency location is not promised by this policy.

11. Your Choices and Requests

You may contact Refracta to ask about personal information you submitted or to request access, correction, or deletion. Requests may be subject to identity verification and reasonable legal, security, or business-record obligations.

Depending on where you live, you may have additional legal rights. Nothing in this policy is intended to remove rights that cannot lawfully be limited.

12. Children's Privacy

Refracta's website and services are intended for businesses and professional users. They are not knowingly directed to children. If you believe a child has submitted personal information, contact Refracta so the situation can be reviewed.

13. Third-Party Links

This website may link to third-party websites or services. Their privacy and security practices are governed by their own policies, not this one. Review those policies before providing information directly to a third party.

14. Policy Changes

This policy may be updated when website practices, service providers, forms, or legal requirements change. The “Last updated” date will be revised when material changes are published.

15. Contact

Questions or requests about this policy can be sent to hello@refracta.agency.