SEO + AI Visibility Agency

Make Your Brand Visible in Every Place Your Customers Search

Google · AI Overviews · ChatGPT · Perplexity · Claude · Reddit · LinkedIn

Refracta helps brands build visibility across Google, AI search, Reddit, and the platforms buyers use to research and make decisions — combining SEO, authority building, and cross-platform distribution into one strategy.

Book a Free Audit → See Our Approach

Selected brands Khris has worked with, partnered with, or been featured by

Tidio Databox Kartra Cloudways Venngage ClickFunnels
// The Shift

Search has refracted.

Your customers don't just Google things anymore. They ask ChatGPT. Then they Google. They skim AI Overviews. Back to ChatGPT. Verify on Perplexity. Check Reddit and Quora to hear from real people.

And just like that, search has quietly become a dozen different surfaces — and your business needs to show up on all of them.

We built Refracta around this reality.

See how we work

← Drag the slider to reveal the difference →

Traditional Approach
Strong content. Limited distribution.

Create a valuable piece of content, publish it on your site, optimize it for search, and rely primarily on rankings to drive discovery.

Content created
↓
Published on your website
↓
Optimized primarily for search
↓
Distribution often stops there
↓
Visibility depends heavily on rankings
1
Primary publishing destination
Fewer
External discovery signals
The Spectrum Method
One piece. Every surface.

Start with one strong source asset, then rebuild it natively across 12 relevant platforms so the idea can travel wherever your audience researches, learns, and makes decisions.

Blog
YouTube
LinkedIn
Reddit
Medium
Twitter/X
Quora
Instagram
TikTok
Pinterest
Threads
Facebook
12
Native distribution surfaces
Broader
Discovery footprint
← drag the handle to compare →
// How We Approach SEO at Refracta

Built for how AI search actually works.

AI-powered discovery doesn't happen on a single webpage. Search engines and AI products can surface information from websites, communities, videos, reviews, directories, publications, and other third-party sources.

That means your website is still the foundation, but it shouldn't be the only place your strongest ideas and brand signals exist.

The more consistently your brand shows up across relevant surfaces, the more opportunities buyers have to discover you, verify what you do, and encounter a coherent picture of your expertise.

The Spectrum Method
We start with one strong source asset, hold it to a high editorial standard, then rebuild it natively across 12 platforms your audience actually uses. Each version is created for the surface it lives on — so one idea becomes a broader, more consistent discovery footprint.

Here's how we do it, step by step.

// Our Process

A five-step visibility system.

  1. Full-Spectrum Audit

    We map where your brand shows up — and where it doesn't — across Google, AI surfaces, social platforms, and other relevant discovery channels. You get a clear report showing the biggest technical, content, and authority gaps.

    Google visibilityAI surface auditCompetitor analysisAuthority gaps

  2. Strategy & Research

    We turn the audit into a prioritized strategy. Keyword and topic research is mapped to buyer intent, funnel stage, business value, and the questions your audience is already asking.

    Buyer intentTopic researchBusiness valueContent roadmap

  3. Create & Refract

    We create content designed to perform in search, then refract the strongest ideas across relevant platforms. One source asset becomes native content for the surfaces your audience actually uses.

    SEO contentNative distribution12 platformsThe Spectrum Method

  4. Link Building & PR

    We strengthen off-site authority through relevant outreach, digital PR, useful third-party mentions, and community visibility — giving your brand more credible signals beyond its own website.

    Relevant outreachDigital PRThird-party mentionsCommunity visibility

  5. Reporting & Growth

    Reporting connects completed work to the outcomes that matter: search visibility, qualified traffic, conversions, important rankings, brand mentions, and AI visibility where it can be meaningfully tracked.

    Search visibilityQualified trafficBrand mentionsAI visibility
// What We Do

Services We Offer

Each service tackles a different part of the same problem: helping the right people discover, trust, and choose your brand across search and AI-powered discovery.

SEO Consultancy
Work directly with Khris as an embedded senior SEO strategist. Get clearer priorities across technical SEO, content, authority building, search strategy, AI visibility, and execution oversight.
Learn more
SEO for SaaS
SEO for SaaS companies that need more than rankings. We combine technical foundations, buyer-led content, authority building, digital PR, Reddit, and cross-platform distribution to grow qualified discovery.
Learn more
Local SEO
Improve how your business appears across Google Search, Maps, directories, reviews, and AI-powered discovery. We strengthen the local signals that help customers find accurate, consistent information about your business.
Learn more
Technical SEO
Fix the technical foundation behind visibility: crawling, indexing, site architecture, internal linking, structured data, performance, and the signals search systems need to understand your site.
Learn more
Reddit Marketing
Build useful, community-native visibility on Reddit. We identify relevant conversations, contribute genuine expertise, monitor brand discussions, and help your company earn visibility where buyers are already researching.
Learn more
Content Repurposing & Distribution
Turn one strong source asset into native content across 12 platforms. The Spectrum Method extends the life, reach, and discovery potential of your best ideas without simply copying and pasting the same post everywhere.
Learn more
Link Building & Digital PR
Earn relevant third-party authority through link building, digital PR, original research, useful resources, and credible brand mentions — strengthening the signals that support visibility beyond your own site.
Learn more
Khris Steven, founder of Refracta
8 clients max
at any time
// Meet the founder

Meet Khris Steven

Founder & Head of Strategy, Refracta

Hello Founders! I'm Khris Steven. For the past 8+ years, I've built, grown, and monetized businesses that relied heavily on organic search — generating more than $1M across the portfolio along the way. I've also worked with 50+ brands through consulting, partnerships, affiliate campaigns, collaborations, and growth projects.

That gave me a front-row seat as search started changing. Rankings still mattered, but buyers were increasingly discovering and validating brands across AI tools, communities, social platforms, reviews, and third-party content.

I became obsessed with understanding why some brands remained visible even as traditional organic traffic became less predictable. The pattern was clear: the strongest brands weren't relying on one channel. They had built a presence across the places their audience already trusted.

That insight became the Refracta philosophy — and eventually the Spectrum Method.

8+
Years in SEO
50+
Brands worked with
$1M+
Generated across the portfolio
Worked with 50+ brands across consulting, affiliate partnerships, collaborations, and digital growth.
Refracta works with a maximum of 8 active retainer clients at a time so strategy stays founder-led.
The Spectrum Method grew from years of seeing what happens when a business depends too heavily on a single discovery channel.

If that sounds like the kind of partnership you've been looking for, we'd love to talk.

Talk to Khris →
// Let's work together

Ready to build once and show up everywhere?

Start with a free SEO and AI visibility audit. We'll show you where your brand is already visible, where the biggest gaps are, and what we'd prioritize first.

Book a Free Visibility Audit
Or email us at hello@refracta.agency