AI SEO Agency
Make Your Brand Visible in
Every Place Your Customers Search
Google · AI Overviews · ChatGPT · Perplexity · Claude · Reddit · LinkedIn
Refracta is an AI SEO agency that reverse-engineers how AI systems decide what to recommend and builds your brand into those answers — bringing you more customers at a lower cost over time.
Trusted by growing brands
// The Shift
Search has refracted.
Your customers don’t just Google things anymore. They ask ChatGPT. Then they Google. They skim AI Overviews. Back to ChatGPT. Verify on Perplexity. Check Reddit and Quora to hear from real people.
And just like that, search has quietly become a dozen different surfaces — and your business needs to show up on all of them.
We built Refracta around this reality.
// How We Approach SEO at Refracta
Built for how AI search actually works.
AI doesn’t recommend brands it’s unsure about. It looks for consensus — consistent signals about who you are, coming from multiple directions at once.
Your website alone won’t get you there. In fact, 97% of the time AI pulls from Reddit, YouTube, LinkedIn, forums, directories, and dozens of niche sources most brands never think about.
If your content only lives in one place, most AI platforms will never find it.
The Spectrum Method
We take every piece of content we create, hold it to a high editorial standard, then refract it across 10+ platforms your audience actually uses — building every version for the surface it lives on. Your brand stops being a single point on the web and becomes a signal that’s hard to miss.
Here’s how we do it, step by step.
// Our Process
A five-step visibility system.
Step 01 of 05
Full-Spectrum Audit
We map where your brand shows up — and where it doesn’t — across Google, AI surfaces, social platforms, and more. You get a jargon-free report diagnosing exactly what’s holding you back.
Step 02 of 05
Strategy & Keyword Research
We walk through audit findings and prioritise what gets fixed first. Keyword research based on revenue, not just volume. Every keyword mapped to buyer intent, funnel stage, and ROI.
Step 03 of 05
Create & Refract
We build content engineered to rank on Google and get cited by AI — then we refract it. One piece becomes many: repurposed, reformatted, and distributed across every platform your customers use. That’s The Spectrum Method.
Step 04 of 05
Link Building & Digital PR
AI systems look for cross-platform validation before citing a brand. We build that trust through targeted outreach and digital PR, placing your content on high-authority platforms.
Step 05 of 05
Reporting & Growth
We map where your brand shows up — and where it doesn’t — across Google, AI surfaces, social platforms, and more. You get a jargon-free report diagnosing exactly what’s holding you back.
“Refracta helped us go from invisible in AI search results to being cited in ChatGPT and Perplexity within 4 months. Our inbound leads from organic have doubled since.”
// What We Do
Services We Offer
Every service is built around the same principle — making your brand impossible to miss across every surface your buyers use to make decisions.
SEO Consultation
Khris, Refracta’s founder (10+ years of SEO experience), works directly with your in-house team as your embedded SEO lead. Keyword and prompt research, link building strategy, execution oversight, and visibility tracking across Google and AI.
SEO for Early-Stage SaaS
Built specifically for SaaS brands between $1M–$5M ARR. We handle everything from technical foundations to content strategy, link building, Reddit, digital PR, and full-spectrum distribution — so your product gets found, cited, and recommended across every surface your buyers use.
Local SEO
AI Overviews now appear in the majority of local searches, and they regularly associate businesses with wrong reviews, wrong hours, and wrong services. We fix that — making sure every platform AI pulls from tells the same accurate story about your business.
Reddit Marketing
Every major AI model pulls heavily from Reddit when building its answers, and over 40% of searchers add “Reddit” to their queries deliberately. We run a dedicated Reddit program for your brand — learning your product, identifying the right communities, contributing genuine insight that earns organic visibility.
Link Building & Digital PR
AI systems look for cross-platform validation before recommending a brand. We build that through original data guides and research pieces placed with high-authority publications. This gives both search engines and LLMs the confidence signals they need to reference you as a credible source in your space.
8 clients max
at any time
// Meet the founder
Khris Steven
Founder & Head of Strategy, Refracta
Hello Founders! I’m Khris Steven, and I spent 7 years building and scaling affiliate SEO businesses from the ground up — including a seven-figure operation that lived and died by organic search. That experience gave me a front-row seat when AI started reshaping brand discovery.
And as much as I wanted to give up SEO in those times, my curiosity about why some brands were still holding up wouldn’t let me. So I looked deeper into what they were doing right — and found they had built visibility far beyond search rankings, showing up across every channel and surface their audience touched.
That insight became the Refracta philosophy.
If that sounds like the kind of partnership you’ve been looking for, we’d love to talk.
// Let’s work together
Ready to build once and show up everywhere?
No pitch decks. No retainer pressure. Just an honest conversation about where your brand stands in search today — and what it would take to make it impossible to miss.
Or email us at hello@refracta.agency